Below is a collection of brand project and logos that were either designed or worked on by Jon Fenwick.
Published in LogoLounge Masters Collection.
This logo for a yoga, meditation, massage & ayurvedic programs studio uses the lotus as an icon which is rooted deep in the earth beneath the muddy waters. Its long stem grows up through the water breaking the surface. A perfect clean blossom emerges and unfolds one petal at a time. The lotus and its journey is the perfect metaphor of the purifying path from the material world to enlightenment.
Excellence Award for logo design from the Connecticut Art Directors Club.
Web Solutions
A mix of type treatments gives this logo a contemporary feel. The icon’s modern font and playful typography meet with a more conventional display of the college’s name; together they evoke both traditional academia and innovative ideas of learning.
American Graphic Design Award for logo design.
Web Solutions
A splash of color in this logo serves two purposes: hinting at the endless possibilities for using EggNots, a dyeable ceramic egg alternative, and providing a reliable way to reproduce color in digital and offset applications by using straight screens of cyan, magenta and yellow for each egg rather than pantone colors. The informal positioning of the trio of eggs feels fun and inviting, perfectly capturing the freshness of this innovative brand.
Excellence Award for logo design from the Connecticut Art Directors Club.
Web Solutions
Heart Wood was a brand design presented to Stratton for one of the neighborhoods in the woods of Stratton Mountain in Vermont. The idea was based around the core of a tree called the heart wood which tied in to these homes at the heart of the family.
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Logo for the iPhone app Swear Jar featuring a bleeped out swearing George Washington quarter.
Blueflame is a restaurant that needed to give the impression of a national chain in an attempt to draw people from the nearby Outback Steakhouse. The initial tagline, “Original BBQ” was changed to “Backyard BBQ” to make it sound more authentic and less generic.
outthink
This adaptation of the G2E logo shows “G2E” in place of “Las Vegas” in the famous sign. It was used on a globe, positioning G2E/Las Vegas at the top of the world; the capital of the “World of Gaming.”
outthink
A playful twist transformed the letters “S” and “C” into an abstract soccer player in mid-kick — a fun, energetic, and action-oriented way to represent the SoccerCamps.com directory.
Web Solutions
A ligature of an “A” and a “P” was created for the AP Enterprises logo.
outthink
The logo is built around the idea of a blood cell rather than more traditional aids and heath symbols as a way for the client to stand apart from similar organizations.
Rockin’ the Corps is a thank you concert designed to show appreciation to the marines and sailors returning home from Iraq and to the men and women of the United States Marine Corps. In order to avoid having a “VH1 feeling to them,” a logo with both a strong urban and patriotic feel was developed. It was prominently used throughout the concert and on print collateral.
outthink
A simplified and more elegant version of their previous logo. The red stripes represent the thinset combed out across a surface that the blue tiles are stuck to. The logo was designed to elevate their brand and retain current brand equity.
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Winning Authors was a literature program/contest sponsored by Mohegan Sun. The type treatment is similar to Mohegan Sun’s logo for continuity.
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Shark Patrol is a merchandise line in Atlantis resorts in the Bahamas. The merchandise is aimed primarily at older children and the identity will be placed on items such as clothing and mugs.
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The snowflake icon is built from all of the letters of the Outthink logo for their Christmas card.
Excellence Award from the Connecticut Art Directors Club for the self-promotion Christmas card and wine label design that this was created for.
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For the Homestead Preserve an extremely complex etching of their famous dairy barn needed to be simplified so that it could be used as a logo.
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The organic shape of the nautilus shell is echoed at all levels in nature — including in the curves of the human ear. The shading of this logo conveys depth, while the openness of the shell allows it to double as an initial for the company’s name.
Web Solutions
For the Hearthstone Lodge the “H” Jon worked to give the icon a metallic, graphic three dimensional look.
Excellence Award for logo design from the Connecticut Art Directors Club.
